Mistake No. 1: Not Optimizing PageSpeed for Every Page
It can be observed that Page Speed is usually optimized only for a homepage. Category and product pages, which are conversion pages, should not be ignored so people should remember to optimize these to get a good PageSpeed. Google regards Page Speed signals in a way at a level of a web page and not a homepage.
More often than not category and product pages are the same so people can choose one from each category to test the PageSpeed, copy the findings then fix those on every page.
As a professional tip, whenever people make new changes in design/development at a level of a page, they must run its PageSpeed score prior to making it Live. Ideally, this is part of the Q&A process.
Mistake No. 2: Not Redirecting the Non-Preferred Version of the Website to the Preferred Version
They should 301 redirect their non-preferred version to the preferred one.
They need to see to it that their customers land on only one website (preferred version) and not see two dissimilar links to the same website.
Mistake 3: Not Using Content Delivery Network (CDN) For Website or Blog
CDN is a system that uses methods that allow a website to display visual content such as images and videos, faster even when the site is crowded with traffic.
eCommerce sites that serve customers around the globe draw traffic from different locations. As a result, the website becomes heavier leading to an increase in loading time. Serving their visual content with the use of CDN helps in minimizing server load time and directly helps in boosting the PageSpeed score, which results in a better user experience.
However, Shopify and several new website hosting platforms offer this as a default feature while WordPress, Woocommerce, Magento and other old platforms do not.
Mistake No.4: Using Their Product Descriptions on Other Sites
More often than not, small and medium-scale businesses copy product descriptions from their site and use the same descriptions on 3rd party sellers like Amazon, eBay and Myntra, to name a few.
User-generated content such as user product reviews make a distinction to a certain extent but it is best for 50% of the product descriptions to remain unique on their site. In addition, they should remember to upload and retain original SEO optimized product descriptions on their site before sharing other versions on other seller sites.
This way, there is a greater chance for their site to rank higher because search engines would find out that the original SEO optimized content is hosted on their website. Such precaution can bring about an increase in organic traffic.
Mistake No. 5: Not Including an FAQ Page
Whenever consumers plan to make a purchase, they usually look for the FAQs. These are very essential for eCommerce categories such as electronic products. When the FAQ portion is missing on the product pages or website these can lead to lower organic traffic and lose potential conversions.
They can infuse the FAQ section with high conversion long-tail keywords (that start with what, why, where, when and how). So, not including an FAQ page proves to be among the biggest SEO mistakes to avoid. What they need to do is to think of the right questions and provide helpful answers.
In the search engine optimization (SEO) industry, most people will agree that the top 10 rankings in Google for almost every term you can think of, is dominated by the efforts of relatively small numbers of sites. Google’s Page Rank algorithm is so powerful that for the term “new cars” in the US, for instance, only 11 websites have ever been found to be on the first page, while around 2 trillion pages are on that page.
This makes it impossible for the average website owner or blog owner to compete directly with these large sites. However, there are ways of improving your website’s standing with the most powerful search engine of them all (although it can take time, sometimes many months), and that involves the use of SEO content.
SEO Content is articles that people and companies put directly onto their websites or pages. The objective of these articles is to give people who are looking to buy products, services or information a guide to find. In the case of the term new cars, the SEO content is the articles that contain a range of opinions from both critics and believers in the products and services one might want to look into when searching for a used car.
The first thing an SEO Content writer must do to help a potential client get the goods, is to create a site that is easy to find. The second thing, is to ensure that those who look for what you are offering, find your site easily. The best way to do this, is to ensure that your site is the first one shown when anyone searches for an item you may be offering. The SEO content writer, then, must understand that their role, is to get people to visit your website and make the first contact. The SEO Content writer must also keep these people on your site, interested and in the site long enough for them to make a purchase.
The main thing to consider when looking for an SEO content writer is, how long will they write for? For most writing jobs, there is a fee involved, and it is generally in the same region as your standard article writer, but some content articles are free. If it is for 1 article, there is no fee, but if it is for many, the writer might charge you. The fee must be significant enough for the writer to not turn away clients. The fee must also be significant enough for the writer to write articles for you in a timely manner.
SEO Content writers are found all over the world and they are found for all sorts of writing jobs. In the UK they can be found for the free content that is included in the source files, or they can be found for freelance writing. They can also write articles of all levels as the content writer does not have to make their content look professionally written. They can also write articles of mystery, historical articles, science articles and they can also write articles that are a little bit dark in tone for horror articles. All the content is written using the keywords in the text. The only thing to remember with a content writer, is that they do not have to put the keywords in bold.
To help you choose the best content writer for your site, you can use SEO Content writers who have a good reputation with consumers who are searching for your product, service, or information. To find the best, look for people, who write in easy to read language, and who understand your brand. When you write for your website, you have to remember not to stuff keywords in your site. This might increase the ranking for your site, but might decrease your sales.
If you are busy building tons of backlinks, worried about your keywords and pulling your hair out about SEO, shaking in your boots about thousands of competitive websites, and crying in your sleep over Google updates. Then you are not alone.
If that is you and you really are worried about any or all of the above, then I am here to say this, do not ever rely on any other company, website or search engine to get you results.
Over time, terms always change and if you do not keep up with those changes you may well fall by the wayside and lose customers, readers and ultimately money. Only if you are relying on those very websites for traffic.
New and Unique Content
All websites and blogs are crying out for new and unique content all the time. Google is a company just like any other and they want to offer the best and most relevant and unique content to give to their users. If it’s old and perhaps outdated content then that web page will ultimately end up not being ranked.
If your website looks a little outdated, then this will turn people off and they may leave without even reading what you have to say. The obvious answer to that is to keep your website looking current and new.
To keep up with all the changes and updates you will find yourself spending more time worrying about things like SEO and keywords along with the content you are trying to write.
This is an extra worry. Because in two or three years time it all starts over again. They make some change and you have to check your content, your keywords and a whole host of other stuff they now expect of you!
What can we do to combat this and stop worrying what they expect?
The first solution is to not rely on them. Don’t put all of your eggs into one basket, a good cliché that you should remember.
Do not only rely on Google’s PR system to get you traffic. Or any of the other stuff that is relevant right now.
Instead think outside the box. Here are a few alternatives you can think about.
Magazine and Newspaper Promotion
Is the internet the only place you can advertise your services? Have you ever thought of looking in real magazines or newspapers for promotion? Picking the right magazine which is relevant to your business is imperative.
Look into getting your business promoted using ezine publishers lists. A lot of ezine lists are always looking for content to send to their subscribers. Contact them and offer to write some content for them, promoting your website at the end of the article.
There are some internet marketers who make a killing by only promoting their products and services using forums. This one is not a quick fix, you will have to spend a lot of time there using the forum before you are trusted by other users.
Partner with Someone
You can partner with another business who is in the same niche as your own and cross promote each others products. How about building a joint venture product to offer to both of your existing customers. This can yield you very good results.
Of course it goes without saying the PPC will give you the fastest results, but Google is not the only place to advertise your wears. Social media sites like Facebook and Twitter and even YouTube are great alternatives.
I am not trying to convey that using SEO or Keywords is unimportant, what I am trying to say is don’t worry so much about it and concentrate your efforts on what you do best, not what other companies want you to do.
The sole purpose of developing a company website is so that it can be discovered by target audience members. In many cases, people go searching for sites that match their needs in the online search engine. Of course, there are many websites competing for that coveted search engine results page top spot.
It’s extremely hard, if not difficult to obtain that # 1 spot. Nevertheless, that does not mean that your site content cannot appear prominently within the search engines. The secret to getting your site to rank in the search engines is to concentrate on the material that the site provides. Quality content is what gets connected to and shared, and these are two crucial signals that the search engines take into consideration when ranking a page.
If you want your website content to rank high in the search engines, develop material that:
1 – Is Highly Original
The material that you produce is what can separate your business from the rest. If you are saying the same thing as 10 other websites obviously you will discover it hard to contend with them. Use your content as an avenue to stand out.
The more information that you share, the greater the possibilities are that somebody will want to interact with you. It’s no longer recommended to be deceptive about your business or how you operate. The businesses that are transparent about their practices through their content are the ones that easily attract visitors.
2 – Is Unreservedly Fresh
The sites that are populated with fresh content and are updated often are the ones that prosper today. A website ought to be an ongoing task, once it introduces do not think that the work is done.
Including fresh material to a website keeps both users and the search engines returning very frequently. Incorporating a blog into your site and updating it often is a fantastic way to ensure that your website remains “fresh”. Each blog post amounts to an extra page of your website that can appear in a search result.
3 – Focus On The Target Audience Members
Although you desire content to rank in the online search engine, you truly shouldn’t be thinking of this as your top priority. Writing for the search engines normally implies packing in keywords which will often backfire. It creates a bad user experience and raises a red flag to the search engine robots.
The goal ought to always be to write content that your target market members will want to read. Search for any opportunities to include keywords naturally as this comes across as more authentic.
Although the Google algorithms are continuously changing, the above 3 basics always stays the exact same.
An organization will evolve gradually, which suggests that the services as reflected on the website should evolve together with it. The site ought to always be a precise representation of the service at any possible point. If you eliminate or include a service or product that need to be reviewed on the site, it’s crucial to make sure that visitors have a delightful experience by offering the most up to date information. This will encourage them to come back, and allow you to convert visitors from mere browsers to devoted customers.